You can use YouTube to increase blog traffic in several ways. One way is by creating a channel and using it to link other online properties. For example, Oralbrush uses a space in the top right of their YouTube dashboard to link to their website. YouTube also lets you write a description. Including keywords in the description is helpful, but keep it natural.
Always accompany your blog article with a video
Adding a video to your blog content is a great way to increase your exposure and boost your click-through rate. Short videos are great for social media and you can even embed them in newsletters. Whether you use YouTube or Vimeo, a video will help you connect with your audience.
Videos can also help increase dwell time, which is an important factor in ranking. When people stay on your page for a long time, it signals search engines that your content is interesting to them. Studies show that videos boost dwell time by up to 2.6x.
Optimize your YouTube profile for Google
If you want your videos to rank high in Google searches, you should optimize your YouTube title and description. The title should include your target keyword, and the description should be at least 250 words. In addition, your video’s metadata should include keywords and should be a natural fit. YouTube searches are very similar to Google searches, but they are specific to video content, so using keywords in your description will help your videos rank high in searches.
One of the best ways to get noticed on YouTube is to post more often. More videos mean more chances for you to be noticed, and each video is an opportunity to build your SEO strategy. Also, YouTube gives higher priority to users who update their videos frequently, and your videos with frequent updates will be more visible than those without. Ideally, you should update your videos at least two or three times a week.
Add clickable links to your video page
You can use end screens to add interactive content to your YouTube videos. These end screens appear at the end of a video and can link to other related videos, playlists, or channels. They can also include a call to action so your viewers can take the next step in your marketing funnel. When viewers click on these cards, they’ll be directed to your website.
In order to get the most out of these videos, write a short and descriptive description. In the description, include your target keyword. This description will help search engines rank your video, so don’t be shy about using it. Also, include a link to your website in the channel art or in the comments.
Monitor your progress
One of the most important steps when using YouTube to grow your blog traffic is to monitor your progress. There are three main metrics to track: watch time, clickthrough rate, and traffic sources. Watch time represents the average amount of time a viewer spent watching your video. It is a good gauge of how engaged your audience is. For instance, if your video has a high clickthrough rate, but very few subscribers, you should be aware of this.
YouTube subscribers are people who subscribe to your channel. These people watch your videos, which can be used to promote your blog content. If you have an email list, you can inform your subscribers about your presence on YouTube by including a subscription link in your email newsletter.
Building a YouTube traffic generation strategy
Creating a YouTube channel can be a great way to generate traffic for a blog. The videos you create can be embedded on other websites, and are easily sharable on social media sites. The second largest search engine after Google, Youtube has immense potential for blog traffic generation.
YouTube has a CTA overlay feature, which lets you place an ad banner at the bottom of your video. It also allows you to insert a thumbnail image and a link. You can also add up to 6 tags that include your primary keywords and secondary and LSI keywords. When you post a video on YouTube, remember to respond to the comments left by viewers. Make sure your video provides a resource that viewers can’t find elsewhere.
YouTube has its own search algorithm, and you should optimize your videos for the search engine by using relevant keywords. YouTube’s search algorithm encourages users to watch videos that are related to yours. Make sure you use keyword phrases in your titles and meta descriptions.